Press Releases

Aravo Assure™ Creates A New Paradigm For Business Social Networks

General Availability of Aravo Assure™ to Transform Trading Relationships for Millions of Buyers and Sellers

SAN FRANCISCO, Calif., November 16, 2011 – Aravo Solutions, Inc., the leading provider of cloud-based Supplier Lifecycle Management and B2B collaboration solutions, announced today that Aravo Assure™ is now generally available to help buyers and suppliers transform the way that they manage their B2B trading relationships. Using Aravo Assure™, the industry’s first — and only — trading partner information network with a focus on risk, performance, compliance, and sustainability, thousands of companies are already reducing the cost of managing and sharing critical business information, while finding new customers for their products and services.

Aravo Assure™ was built to enable a new paradigm for the way that businesses engage, share data, and collaborate. In the same way that social network companies like Facebook, LinkedIn, Yelp, and Twitter have changed the ways that we shop, communicate with friends, and search for jobs, restaurants and service providers, Aravo Assure™ will change the way that companies create and manage their B2B presence and relationships. Using the latest many-to-many, Enterprise 2.0 technologies delivered in an intuitive, web based system, buyers and sellers will easily discover new trading opportunities, safely and securely share critical business information, and drive down the administrative time and expense involved in managing tens or hundreds of thousands of trading partners.

“A revolution is afoot in the supplier network world. A new breed of networks is coming that will do great things by focusing on trading partner relationships to build trust, access, and collaboration,” said Jason Busch, Executive Editor, Spend Matters. “Aravo is in the vanguard of delivering these innovative B2B management frameworks, and Aravo Assure™ has the potential to change the game forever.”

Today’s outdated supplier networks have amounted to little more than basic transaction plumbing for buyers and suppliers. With onerous transaction fees that add no value to the business relationship, and unsophisticated cost-based comparison and selection of potential suppliers, these networks limit the untapped network-effect of collaborative information exchange. Using Aravo Assure™, sellers can now leverage data and credentials across unlimited numbers of customers and prospects from a centralized secure location, while buyers can ensure they have the fresh, validated data their internal systems require to keep the flow of direct and indirect goods moving.

“Keeping up with the constant requests for information on our company and products from our customers creates a substantial workload for our sales and operations teams” said Steve Scheer, President of Brondell, Inc., a supplier of luxury bathroom products. “With Aravo Assure™ the process of providing our customers with all the information they need to do business with us is greatly simplified — and offers us a great new marketing/lead gen capability as well.”

GE has signed on as the first customer of Aravo Assure™, and will utilize the network to simplify processes surrounding supplier selection, on-boarding, sustainability program monitoring, and conflict minerals compliance tracking. In addition, GE will use Aravo Assure™ to make it easier for small businesses and diversity suppliers, such as women- or minority-owned businesses, to do business with GE. “We believe that Aravo Assure™ will assist GE in changing the way we manage supplier relationships across our global business units. By combining common supplier information with GE-specific supplier data, GE expects to transform our new supplier discovery and lifecycle management processes,” said Tom Hattier, GE SSS/AP Operations Manager.

“Aravo Assure™ represents a new generation of technology for global companies to discover new trading partners, drive down the cost of managing business relationships, and minimize supply chain risk,” said Michael Saracini, Aravo’s CEO. “Whether suppliers are sharing their latest diversity credentials or sustainability plans, or buyers are performing risk assessments or finding their next best supplier, Aravo Assure’s™ B2B collaboration infrastructure saves companies time and money. It’s time for a change, and Aravo is leading the industry into the new world of business social networks.”

About Aravo

The world’s best-run businesses utilize Aravo’s Cloud-based Supplier Lifecycle Management solutions and Supplier Risk Services to find and manage trading partner relationships, reduce supply chain risk, ensure global regulatory compliance and lower the cost of managing suppliers by up to 72%. Aravo launched the market’s first SIM/SLM solution in 2004 and has been the leading innovator in the space ever since. Customers such as General Electric, Accenture, and Boston University rely on Aravo to manage information and processes for over 2 million global suppliers. Aravo is based in San Francisco, with offices in Chicago, Dallas, New York, Portland, Monterrey, Mexico and Ahmedabad, India, and is backed by over $50 million in investment from Cisco Systems, Big Sky Partners, and others. For more information regarding Aravo’s award-winning solutions please visit our website at

Public Relations Contact
Allen Thompson,
Vice President, Sales and Marketing